If you can add your own spin to an existing trending audio - make it for your audience but add a personal layer!
Short videos are more likely to perform well, but if the content you create is in a longer form, be sure to cut any unnecessary pieces
TELL people to follow for more, ask them to comment their thoughts, or offer any next step to connect with you and your brand
This is YOUR content and the more it is true to you the better the audience you will generate - so have fun with it!